Franmax is a company registered in 2011 providing franchise and agency services to Maxima Group companies in Lithuania, Latvia, Estonia and Bulgaria. The company focuses on intellectual property (trademarks, designs, know-how, etc.) used in the retail, which is constantly evolving and improving, taking into account market changes. Franmax develops standards and concepts for retail activities, designs and develops corporate and private brands, as well as develops and maintains IT tools and systems for retail use. When providing agency services, Franmax is responsible for searching for suppliers, centralized negotiations and organizing the procurement process.